Marketing Portal

Centralizing information for mixed-use, multi-stakeholder project

At Research Triangle Park, I completed the launch of the marketing portal for Hub RTP. The primary objective of this project was to create a powerful, password-protected platform that would serve as the central hub for all information and resources essential to Hub RTP brokers, developers, staff, and other stakeholders.

The Ultimate Resource Hub: Centralization and Accessibility

The newly developed portal served as a one-stop destination for all stakeholders involved in the Hub RTP ecosystem. With a secure login, authorized users gained easy access to an array of valuable resources, facilitating seamless collaboration and enhancing productivity. The portal featured a diverse range of functionalities to support stakeholders’ needs, including:

1. Development Schedules and Meeting Minutes: Up-to-date development schedules and meeting minutes provided valuable insights, allowing stakeholders to stay informed about project progress, deadlines, and important discussions.

2. Brand Assets: A comprehensive repository of brand assets enabled stakeholders to access official logos, marketing materials, and other essential brand-related content for consistent representation of the Hub RTP brand.

3. On-Site Camera Access: Real-time on-site camera access empowered stakeholders to remotely monitor construction progress and developments.

4. Experience Center Booking Information: Stakeholders gained the convenience of booking the Experience Center, streamlining the process and enhancing prospect experiences.

5. Contact Information for Developer and Broker Marketing Leads: A well-organized directory of contact information for developer and broker marketing leads promoted efficient communication and collaboration between teams.

6. Request Form and Ticketing System: The portal featured a user-friendly request form that automatically generated tickets for my team, ensuring prompt attention to inquiries and support requests.

7. Resource Upload and Editing: Stakeholders were empowered to upload and edit resources directly through the portal, enabling them to contribute up-to-date and relevant content.

Empowering Collaboration and Efficiency

With the successful launch of the Marketing Portal, stakeholders were empowered to collaborate effectively, access essential information, and manage resources efficiently. The user-friendly interface and robust security measures ensured a seamless and protected experience for all authorized users.

The portal plays a crucial role in streamlining communication, facilitating knowledge sharing, and ensuring that all stakeholders were equipped with the tools they needed to succeed in their respective roles. This centralization of resources and information is aimed to increase productivity, reduce duplication of efforts, and create a more cohesive and aligned approach to marketing and development efforts at Hub RTP.