Introducing a 20ft Shipping Container Showcase: An Innovative Marketing Tool
Our 20ft shipping container “model” served as a captivating marketing tool, offering visitors an exclusive glimpse into the world of Boxyard RTP. This unique showroom caters to two distinct audiences:
- Prospective Tenants: Guided by brokers and staff, potential tenants embark on tours of our site. The shipping container provides an immersive experience, allowing them to step inside and gain a firsthand appreciation of the space, energy, and potential. Here, they can also delve into marketing materials, making informed decisions about their future endeavors.
- Unexpected Discoverers on Campus: For those who stumble upon it while exploring the Frontier RTP campus, the shipping container becomes an unexpected discovery. Its intriguing presence piques curiosity and offers an impromptu opportunity to explore Boxyard RTP, even if initially unplanned.
Exploring Innovative Design Concepts for an Immersive Showroom Experience:
Unlocking the potential of exterior, interior, and activation design to craft a captivating experiential showroom for prospective clients.
Dynamic Display with Magnetic Foam Boards:
Our showroom design incorporates versatile foam boards that seamlessly and magnetically transform the space, allowing for flexible displays and arrangements.
Adding a Human Touch:
To infuse a human element into our vision, we enlisted the talents of Sarahlaine Calva to interpret and express our concept through her unique artistic lens. All artwork featured in our showroom is exclusively owned and created by Sarahlaine Calva.
Unveiling the Creative Journey:
Discover the captivating behind-the-scenes narrative of Boxyard’s collaboration with Sarahlaine through a video, offering an intimate glimpse into the creative process that brought our showroom vision to life.
Capturing the Essence: Photography Chronicles Behind-the-Scenes, Showroom Utility, and Activation for Social Media
Photography was dedicated to preserving the vibrant energy of our venture. Through a carefully curated lens, we reveal the hidden narratives behind the scenes, showcasing the versatile utilization of the showroom, and capturing the dynamic moments of activation. These visual stories are designed to resonate on social media , offering an authentic and engaging glimpse into our world.
Harnessing Social Engagement: The Versatile #BoxyardRTPShowroom
Our #BoxyardRTPShowroom served as a dynamic hub for various social activations, embracing a multitude of purposes. It seamlessly transitioned from hosting prospect tours and pivotal meetings to providing captivating backdrops for special events and pop-up experiences.
Jan Mactal | Design + Marketing 